AI-ready data foundations · Identity · Transformation

Make your data investments deliver.

Data Ingenuity Group is an independent data advisory and executive leadership firm. AI is only as good as the data under it. We build the trusted, governed foundation that moves AI and analytics out of pilots and into production: enterprise identity, governance, modern data platforms, and the executive leadership to make it stick.

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Phone+1 303 555 0148Billingexact
Postal1420 West Maple #3-B 80211-4402Direct mail filefuzzy 0.93
Person · digital
HEMsha256 56fc24bb…dc345e23Clean room · ad platform matchhash match
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MAIDGAID 3b7e19c2-…-77d1Android app loginlogin
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Global ID 7f3a-21c9 · Maria L. Alvarez person7 identifiers · Email · App · Social · Mail householdHH-0457 · 2 adults · CTV
deterministicprobabilistic
Sample data. Person-level links stay separate from household and device links, so each use applies only the certainty it can support.
$750K
incremental annual revenue from data science lifetime-value and capacity models
43%
lift in email click-through from AI/ML-supported initiatives
100M+
identities resolved into a first-ever unified member profile
100+
person global data organization built and led

The Data Ingenuity difference

Built by an operator. Delivered like an owner.

Most firms can tell you what good data strategy looks like. We have had to make it work, with real teams, real budgets, real technology constraints, and real accountability for results.

  1. Built itCo-founder & CTO, Bernard Data Solutions2004–2015

    Built data technology and a data business from the ground up.

  2. Sold & delivered itVP, Redpoint Global2015–2020

    Delivered customer data, identity, and data quality solutions for Fortune 100 clients.

  3. Ran itVP, Data & AI · Teladoc HealthVP, Marketing Ops · Trinity BroadcastingEVP · Freedom Mortgage2020–2026

    Led enterprise data organizations accountable for business outcomes, up to 100+ people.

  4. Advise on itPwC · Cognizant · Data Ingenuity GroupToday

    Bring all four perspectives to your data program, from strategy through execution.

One accountable leader, strategy through execution.The person who advises you is the person who leads the work.

  • No layers of consultants
  • No platform to sell
  • 20+ years across the value chain

How we work

Consulting and executive leadership. No software to sell.

What we are

An advisory firm

Senior consulting and interim or fractional executive leadership, led personally by a former enterprise data executive.

The technology

Yours, made to work

We are platform-neutral. We work in the stack you have, or help you choose the right one: Snowflake, dbt, Salesforce Data Cloud, CDPs, identity graphs, and MDM platforms.

Where the work happens

Inside your environment

In your data, with your teams and partners. Remote-first from Denver, on site for workshops, executive sessions, and key milestones.

How it is structured

Three ways to engage

Fixed-scope assessments, scoped delivery programs, and monthly fractional or interim retainers.

When to bring us in

You have invested in data. The business is still waiting.

  • The platform is built, the returns are notMajor spend on a cloud data platform without clear business outcomes to show for it.
  • Data engineering is stuck in ticket modeTeams buried in reactive requests with no capacity for the work that moves the business.
  • No one agrees on who the customer isCustomer, member, or patient records fragmented across systems, with different counts in every report.
  • AI pilots never reach productionPromising AI and analytics pilots stall on data quality, identity, and governance gaps.
  • The data leader seat is emptyA leadership transition, reorganization, or new mandate that needs an experienced executive now.
  • The customer data stack is underusedA CDP or marketing platform in place, with campaigns still running on spreadsheets and guesswork.

Services

Five ways we help

Engagements are scoped to a business outcome, sized to your team, and led by Todd Hinton from the first conversation to the final handoff.

AI readiness

Data foundations for AI

Get your data ready for the AI use cases the business is counting on: trusted, governed, and grounded in the right customer, member, or patient.

Why identity matters for AI →
  • AI readiness assessment: can your data support your top use cases?
  • Governed data products and features for AI and machine learning
  • Entity grounding and retrieval integrity for search and RAG
  • Provenance, consent, and access controls for AI data use
Executive leadership

Fractional & interim data executive leadership

Experienced executive leadership when you need to stabilize a data function, accelerate a transformation, bridge a leadership transition, or decide the right long-term operating model.

  • Interim and fractional CDO / VP Data roles
  • Data organization assessment, redesign, and hiring
  • Executive and board advisory on data & AI
Transformation

Data strategy, governance & modernization

A data strategy the business funds, a governance model people follow, and a platform that serves both.

  • Data & AI strategy and multi-year roadmap
  • Governance councils, ownership, and stewardship
  • Platform modernization on Snowflake and dbt
Deepest specialty

Identity resolution, identity graphs & MDM

One trusted view of every customer, member, or patient, from postal address to mobile device, so reporting, activation, and AI all start from the same answer.

  • Identity and MDM strategy, architecture, and vendor selection
  • Identity graphs linking known and digital IDs: HEMs, MAIDs, device IDs, cookies
  • Match, survivorship, and enterprise ID design
  • Implementation oversight and data-quality operations
Read our identity & MDM framework →
Growth

Customer data & activation

Turn unified customer data into campaigns, journeys, and measurable revenue.

  • CDP and MarTech evaluation and selection
  • Salesforce Data Cloud and CDP implementation leadership
  • Segmentation, personalization, and lift measurement

Approach

How an engagement runs

Every engagement follows the same arc, so you always know where we are and what you get at each step.

  1. 01 · Assess

    Find the real problem

    2–4 weeks

    Stakeholder interviews, system and data profiling, and a candid read on what is working and what is not.

  2. 02 · Design

    Make the decisions

    3–6 weeks

    Target architecture, operating model, vendor choices, and a roadmap tied to business value.

  3. 03 · Deliver

    Ship the first win

    Varies by scope

    Lead or oversee implementation with your teams and partners, and measure results against a baseline.

  4. 04 · Transfer

    Leave it running

    Ongoing

    Ownership, stewardship, and runbooks handed to your people, so the program keeps going after we step back.

Selected results

What the work made possible

Proven at enterprise scale. Delivered by the executive who leads your engagement.

Healthcare · national virtual care

A data foundation that powered analytics and AI

  • First unified member profile, resolving 100M+ individuals from records spread across multiple source systems.
  • Nightly batch processing retired for identity data by moving to a native Snowflake data share, with millions of daily updates at sub-second response.
  • $750K incremental annual revenue from data science lifetime-value and capacity models built on the unified data, validated through holdout and pre/post testing.
  • 43% lift in email click-through from AI/ML-supported initiatives.
Financial services · mortgage

A data organization built to scale

  • Built and led a 100+ person global data organization as the company's de facto Chief Data Officer.
  • Chaired enterprise data governance, putting ownership and data quality standards in place in a compliance-driven business.
Consumer, media & retail

Customer data that drives action

  • Real-time unified customer profiles delivered to store associates for retail clients of a customer data platform vendor.
  • End-to-end adoption of a marketing platform and a self-service analytics and governance center of excellence for a national media organization.

Principal

Teladoc Health
2025–2026
VP, Data & AI
Trinity Broadcasting / Trilogy Analytics
2024–2025
VP, Marketing Operations
Freedom Mortgage
2020–2022
EVP, Enterprise Data & Analytics
Redpoint Global
2015–2020
Vice President, Engineering – Data Management
Bernard Data Solutions
2004–2015
Co-founder & CTO
SnowflakeAWSAmperityRedpoint

About

Todd Hinton

Led by Todd Hinton

Founder & Principal

Todd has spent more than two decades on every side of enterprise data: founding a data company, building identity and MDM solutions for Fortune 100 clients at a software vendor, and leading data organizations as an operator.

Most recently he was VP of Data & AI at Teladoc Health, where he led enterprise data strategy, architecture, and governance, delivered the company's first unified member profile, and led its Salesforce Data Cloud implementation. Before that, as EVP at Freedom Mortgage, he built and ran a global data organization of more than 100 people.

Data Ingenuity Group brings the perspective of an executive who has built, led, and transformed enterprise data organizations, not simply advised them. We pair strategic judgment with hands-on execution to help leadership teams solve hard data problems and deliver results that last.

Contact

Have a data problem that keeps coming back?

Book a 30-minute working session at a time that suits you, or send a few lines by email first. You will leave with an outside read on where your data program is stuck and two or three concrete next steps, whether or not we work together.

Schedule
Book a 30-minute session →
calendly.com/thinton-dig/30min
Email
LinkedIn
Based in
Denver, Colorado · working nationwide